11:00
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Keynote Theatre 3
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11:45
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Keynote Theatre 3Shivika sits in TikTok's Corporate Partnerships team, specialising in Strategy and Business Development. She supports Telecommunications, Infrastructure, Product, and Trust & Safety to drive adoption, usage, retention, brand lift and product excellence across TikTok and other applications within ByteDance's product portfolio, through strategic partnerships. Prior to TikTok, Shivika worked at Microsoft where she led strategic pricing deals for Windows & Office Suite across all Emerging Markets, and also as a Data & AI Lead for Microsoft Azure with a focus on technology-driven AI transformation. She holds a Master’s in Economics from Columbia University, New York, and currently resides in London, UK.
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12:30
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Keynote Theatre 3The presentation outlines the evolving global trade landscape, emphasizing the impact of Liberation Day, the rise of services trade, and the digitization of trade. Key trends include US protectionism, the growth of B2B e-commerce, and sustainability in supply chains. To adapt, focus on optimizing working capital and leveraging trade finance as an asset class, including;
Review current trade policies and their implications on your business.
Explore opportunities in services trade and B2B e-commerce.
Implement strategies for working capital optimization.
Consider partnerships for trade finance solutions.
Enhance supply chain visibility and engage suppliers on sustainability issues
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13:15
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Keynote Theatre 3
What does it take to build a global brand? What ends up making brands popular across different continents and cultures?
This keynote offers a perspective, based on my experience of working with some of the world's greatest marketing companies, on the opportunities, challenges, and pitfalls. For businesses looking to build consistent and compelling brand equity in lands and cultures not their own, this keynote offers a perspective, and hopefully, some inspiration.
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14:00
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Keynote Theatre 3Drawing on her expertise in building high-performing analytics teams and scaling products, Hazal Muhtar's keynote reveals how to leverage data to drive sustainable growth and market expansion. She'll provide a clear framework for building a data strategy that allows businesses to strategically tailor their offerings and maintain a competitive edge. Attendees will leave with actionable strategies to move from simply tracking to truly understanding their customers and products.
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14:45
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Keynote Theatre 3This seminar explores the critical role of Internal Audit in supporting global business expansion. Key topics include risk identification, regulatory compliance, cultural and ethical considerations, and the use of technology in risk management. Participants will gain practical insights on positioning Internal Audit as a strategic partner, ensuring sustainable growth, and strengthening governance across borders. Expect actionable takeaways to enhance resilience, accountability, and long-term success in international markets.
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15:30
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Keynote Theatre 3Generative Al is revolutionising customer engagement by enabling personalised interactions, automating support, and delivering data-driven insights. This keynote explores the latest advancements, practical applications, and strategic benefits, equipping attendees with actionable knowledge to enhance customer experiences and drive business growth. Expect to learn how Al is reshaping the future of customer relationships.
16:15
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Keynote Theatre 3Imagine a world where consumers can find trusted products from quality brands anywhere, and businesses of any size can access global audiences. By building three foundational pillars of international trade, companies can turn ambition into action. In this session, you’ll learn how to start and scale your global business by leveraging online channels and marketplaces to unlock cross-border growth and create new opportunities.
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11:00
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Keynote Theatre 3
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11:45
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Keynote Theatre 3
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12:30
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Keynote Theatre 3
Building Brands That Travel: Creating Emotional Connections in New Markets
In today’s competitive landscape, successful market entry goes far beyond product quality or price. To win hearts and loyalty, brands must build deep emotional connections that transcend culture and geography. This session explores the vital role of brand building in new markets—how to craft resonance, earn trust, and create enduring consumer relationships that drive sustainable growth.
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13:15
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Keynote Theatre 3International expansion promises growth, yet 7 out of 10 companies fail when they go global. In this keynote, Veronika Kryuchkova shares a proven framework built on two decades of experience scaling brands to help leaders cut through noise, avoid costly mistakes, and expand with confidence. Expect practical lessons and strategies you can apply immediately to shape your expansion journey.
14:00
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Keynote Theatre 3
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14:45
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Keynote Theatre 3Discover how IFZA, Dubai’s leading free zone community, supports UK businesses in expanding globally with streamlined setup solutions and ongoing support. Presented by Adam Taylor, Global Head of Marketing at IFZA, the keynote also explores how strategic marketing, brand storytelling, and digital innovation can drive visibility and growth across borders. Ideal for UK entrepreneurs and service providers looking to establish or support clients in Dubai, Panama, and beyond.
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