Imagine a world where consumers can access the products they need—whether fashion, electronics, home goods, or local specialties—from trusted brands and sellers, wherever they are. Marketplaces and digital platforms make this possible, giving businesses of every size the ability to grow internationally and compete on a level playing field.
Tilda Molho, founder of Whyteleap, believes that cross-border trade is one of the most powerful drivers of economic growth and opportunity. In this session, she will show you how to build the three foundational pillars of international expansion: choosing the right marketplaces, operationalising cross-border trade (CX, data, communication, compliance), and building customer trust through localisation. Drawing on her experience scaling international marketplace growth at eBay and leading digital transformation at Sky, she will share practical insights, real-world examples, and proven strategies that can help you start, scale, and succeed in global markets.