Building Brands That Travel: Creating Emotional Connections in New Markets

When entering a new market, success isn't only about awareness or distribution—it’s about connection. The world’s most admired “love brands” thrive because they go beyond function; they spark emotions, build trust, and create meaning in people’s lives. This session explores why brand building is the foundation for sustainable growth, and how cultivating deep emotional bonds with consumers can transform a business from being just another choice on the shelf into a brand people actively love and advocate for. Join us as we uncover the power of emotional resonance, and learn how to craft brand stories that travel across cultures, touch hearts, and build lasting relationships in every market you enter.