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Yang Liu

Yang Liu

Founder & CEO, JustWears
Yang is the founder and CEO of JustWears - a direct to consumer material science company on the mission to bring biodegradable natural materials and ergonomic designs into everyday men's life, starting from creating the most comfortable underwear for men. From starting in her living room, Yang has built JustWears into a multi-million pound business in just 3 years, before she raised over '3m from leading consumer VCs and angel investors. Their award-winning Phallus for your Palace' underwear was featured on BBC Dragons' Den, This Morning, Forbes, Evening Standard etc. Previously Yang worked at venture capital firm 500Startups as an investor. She came to the UK at 23 with nothing but her broken English. She was recently featured on the cover of Forbes 30Under30 Europe for the contribution to sustainability and social impact. She was also awarded as "Highly Commended Entrepreneur" by NatWest Asian Women of Achievement Awards and was recognized as 'Exceptional Talents" by UK Home Office etc.