Pablo Bertero
Head of AI,
WPP Creative
Pablo Bertero is Head of AI for WPP Creative, helping agencies and brands turn AI into practical advantage across content, marketing and business transformation. He leads AI adoption across creative workflows, focusing on how brands can create, adapt and validate content faster across markets while improving consistency, compliance and performance. With over a decade at WPP across innovation, technology, client leadership and transformation, Pablo brings a global perspective and a practical approach to scaling AI beyond experimentation into everyday work.
Adapt and validate content at scale. His work blends strategy, technology and execution to support measurable international growth across teams and markets.