James' background as an entrepreneur gives him a uniquely sympathetic view of the journey ambitious SMEs are on as he's lived the opportunities and challenges business' face. He is a Jack of All Trades and a firm believer in the power of working collaboratively for common goals. James relies on a consultative approach to truly understand a client's objectives and how they can be achieved, before matching them with bespoke solutions.

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Before joining Dragon Argent, James built and exited two business intelligence brands working across multiple industries and geographic locations. As a commercially minded business leader and manager, James is a 'generalist' who quickly grasps interesting challenges.