Jack Peters joined Alibaba as Business Development Director in 2016. He is responsible for overseeing growth in the UK, Nordics and Netherlands regions, working with companies to enter the Alibaba ecosystem and reach the 1.3 trillion annual active consumers on Alibaba's platforms.

He has a wide and extensive background in retailing, having worked and prior to Alibaba, in senior director roles at both Blokker and Aldi, as well as larger-listed companies such as Metro. Though his expertise is primarily in business development, Jack has broad experience across other areas of business, ranging from strategy to operations.