Speakers

Adam Taylor is a marketing professional with 20 years of experience and a proven track record of award-winning campaigns and world-class event management. As the head of global marketing at IFZA, he leads brand experience, digital strategy, and marketing operations to drive commercial growth. Adam has held senior roles at Emaar and Expo 2020 Dubai, and managed iconic brands like Ferrari, Harvey Nichols, and Gucci under Al Tayer Group. He is a Fellow of the Chartered Institute of Marketing and holds an MSc in International Event Management. Adam’s passion lies in creating unforgettable brand experiences and fostering customer loyalty. His portfolio includes global luxury events and the renowned New Year’s Eve fireworks at Burj Khalifa. With a strategic mindset and creative vision, Adam continues to shape impactful marketing initiatives on a global scale.