Unlock export success with language capabilities
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Language capabilities are the key to success when moving your product into new markets. One of the most common mistakes exporters make is to think about the language aspect too late in their internationalisation journey.
Bringing in language service experts from the outset not only speeds up time to market but also ensures a smoother, more cost-efficient process.
From advising you on best practices for preparing your website for translation and international SEO, to ensuring brand consistency across markets – language service providers can guide you on the technical aspects of internationalisation as well as adapting your brand messaging to local lifestyles, preferences and cultural expectations, so that your content feels natural and relevant to your new international audiences.
New customers need to ‘belong’ before they will buy!
The Association of Translation Companies (ATC) and its members can help you find your way through the export maze, profiling your content for translation and localisation on a scale from 'brand-critical’ and ‘regulatory’ to ‘nice to have’, depending on your target markets, regulatory requirements and budgetary restrictions.
Our LO-C 30 research has shown that companies with language capabilities are 30% more successful at exporting than those without. Over the past four years, ATC has worked in many sectors, successfully providing guidance with government entities, business and trade associations, and membership bodies. We advise their members on how to unlock business success by using language capabilities.
And ‘language capabilities’ means so much more than just translating. Some examples of the types of advice on offer:
Business Academy – ATC ran webinars for the Business Academy advising exporters on the language capability they need to ensure smooth exporting experiences, more than 360 business leaders were advised in the past 3 years. See the webinar here
Trades Association Forum members – we created branded content for the Giftware Association and National Association of Jewellers on how to build relations, negotiate and market in various European and Middle-Eastern Markets
Association of British HealthTech Industries (ABHI) Middle East accelerator, we ran a webinar and our members with local experience created guidance on how to build relations, negotiate and market in the Middle East
Association of British Professional Conference Organisers (ABPCO) – we produced infographic advice on how to choose between AI and human-powered services for multilingual/multimodal events on a budget
If your company has particular export needs you would like to discuss, come along to our seminar “The 30% Export Advantage: Language and Cultural Intelligence Win Business” at Going Global Live and speak to us, or drop me a line at ccl@atc.org.uk
Alternatively: to find your perfect language partner, you can go straight to the ATC member directory