Reach your market

Research into online buyer behaviour tells us that 9 out of 10 global users will ignore your product if it is not in their native language. They may browse in English but will stop short before they buy! The Association of Translation Companies’ LO-C 30 Report shows that investing in language capabilities makes SMEs 30% more successful at exporting than those who do not. This research by Aston University Business School identifies three simple ways for SMEs to significantly increase export sales, growth and profits by:

• hiring people with language skills and high cultural intelligence,

• providing language training to existing staff, and

• investing in professional translation services using sophisticated language technology.

Maximise the impact

To increase your reach and maximise impact:

• scope out your international readiness,

• map and profile your content (from ‘brand-critical’ to ‘low-risk, nice to have’), and

• find the right language service partner to help you unlock language ROI faster.

To find your perfect language partner, take a look at the ATC member directory, and come and speak to us at our seminar “The 30% Export Advantage: Language and Cultural Intelligence Win Business” at Going Global Live in November.