What Do Exhibitors Gain From Exhibiting at Going Global Live?

Exhibitors at Going Global Live benefit from return drivers including:

High-intent B2B lead generation

• Brand visibility in front of a targeted SME audience

• Increased brand authority and trust

 

These benefits directly contribute to revenue growth, faster sales cycles, and stronger market positioning, making exhibition return on investment both tangible and measurable. However, we also have numbers for the more mathematically inclined.  

How Exhibiting ROI Can Be Accurately Measured

At Going Global Live, the average exhibitor generated 182 leads across both days. 

Industry research tells us that a high-intent, qualified, and warm B2B lead can cost a business approximately £800 each.

 

The ROI of exhibiting can be measured by comparing the cost of exhibiting against the equivalent cost of generating the same number of qualified leads through other channels.

 

So, from an avenue outside of Going Global Live, the amount of leads the average exhibitor generates would cost them £145,600.

Plus, these leads arrive:

• Pre-qualified

• Warm

• Educated on the exhibitor’s offering

• Actively seeking solutions

 

This significantly increases their value compared to cold or low-intent digital leads. 

How Exhibiting Compares to Other B2B Lead Generation Channels

According to 2025 benchmarks from Eric Buckley, CEO of LeadSpot, events and trade shows convert 7-15% from marketing qualified leads to sales qualified leads. 

 

By comparison, LinkedIn Ads sit at 2-4%, and Google Ads typically convert only at 1-3%. 

 

Whilst exhibiting can feel like a higher investment for a shorter time period, when the focus becomes quality based, there’s a clear winner for how to reach the audience that matters.   

Why Return Matters More Than Volume

The high-intent leads generated at an exhibition progress through the pipeline faster and contribute more reliably to revenue. Intent, context, urgency, purpose, they are all previously established. 

Attendees at Going Global Live are:

• Actively searching for solutions

• Ready to engage with suppliers

• Comparing providers in real time

 

Intent, urgency, and context are already established. These prospects don’t discover your business by chance, they are actively looking for it.

 

As a result, exhibitions outperform other marketing channels when ROI is measured by revenue impact rather than surface-level lead volume.

Brand Visibility and Authority: The Hidden ROI of Exhibiting

It’s not even just leads generated that provide return on investment from exhibiting.

 

Brand visibility is key to scaling businesses and reaching a larger audience. Exhibiting at Going Global Live puts your brand physically in front of 25,000 attendees, alongside giving you presence in all pre-, during, and post- show marketing campaigns. Exhibitors receive a microsite on Going Global Live website and presence in both the physical and digital showguides for Going Global Live. 

 

Plus, you increase brand authority. You show the value of your services, product, and skillset by providing live demonstrations, providing insights, and showing your expertise. All of this, whilst associating your name with Going Global Live, increases your brand authority, building trust between prospects and you.  

Why Exhibit at Going Global Live London?

It’s no wonder that the return on investment is notable and measurable considering the scale of Going Global Live. It’s Europe’s biggest business event with 25 years of history, annually taking place in central London. 

It brings together:

• SME owners

• Entrepreneurs

• Decision-makers

• Industry-leading B2B solution providers

 

Going Global Live provides SME owners and entrepreneurs with everything they need to start or scale their business: networking opportunities, insights, expert advice, and connections with industry-leading B2B businesses who work specifically with small businesses. 

 

For businesses who want to reach SMEs and entrepreneurs, exhibiting at Going Global Live guarantees ROI, strengthens your marketing strategy, gives you an avenue to generate leads in a quieter quarter of the year, and gets you directly in front of your target audience in a place where they want to listen.  

Exhibit at Going Global Live

If you’re looking to prioritise high-value opportunities, accelerate pipeline growth, and connect directly with SMEs and entrepreneurs, exhibiting at Going Global Live 2026 delivers proven return on investment.

Find out more about exhibiting today and secure your place at Europe’s biggest business event.