How to maximise your impact in international markets with language capabilities
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THE CHALLENGE
A company specialising in pet products and grooming wanted to start selling in Europe using Amazon, the world’s largest online retailer.
THE SOLUTION
ATC member, Atlas Translations Ltd, provided attractive and accurate translations for Amazon in French, German, Italian and Spanish, removing the language barriers.
THE OUTCOME
Bow Wow Meow expanded their potential market more than fourfold by providing clear Amazon shop listings within a very reasonable time frame. They also allowed the company to communicate with customer enquiries efficiently, effectively and seamlessly in each language.
Read more: Bow Wow Meow
THE CHALLENGE
A leading supplier of tattooing equipment and supplies needed market reach through multilingual materials for the European area.
THE SOLUTION
ATC member, Wolfestone, used highly-qualified industry-specific translators to translate e-mails, website content, paid ads, SEO keywords and more content into Danish, Portuguese, Swedish and Norwegian.
THE OUTCOME
Killer Ink saw increased brand awareness, traffic on their website, a wider customer base and engagement with international clients and customers: “by providing accurate translations of our marketing materials (we connected) with tattoo artists across Europe and established ourselves as a leading brand in the global market,” they said.
Read more: Killer Ink
THE CHALLENGE
This company develops and manufactures some of the world’s leading cleaning and hygiene products to keep the public safe.
THE SOLUTION
ATC member Word360 Interpreting and Translation Services translated their highly-technical labelling information to the standards needed to sell these tightly-regulated markets, ensuring all claims on the labels were accurate, keeping to the space restrictions on labels and getting the legally-controlled safety warnings spot on.
THE OUTCOME
Expert translations were produced using advanced technology, enabling them to have print-ready labelling they needed to expand into new markets while retaining regulatory compliance.
Read more: Evans Vanodine
THE CHALLENGE
SSP operates food and beverage outlets such as Starbucks and Burger King in travel hubs such as airports, train stations and motorway service stations worldwide.
THE SOLUTION
ATC member, Interpretation Solutions Limited, helped the company to hold their European Works Council meeting remotely for the first time with human interpreting built into the conferencing system.
THE OUTCOME
Their technicians ran simultaneous translation from English to French, German, Spanish and Norwegian for attendees to access on their own phone, computer or tablet. Subsequent meetings were held virtually, saving on travel costs, lowering their carbon footprint and making them more sustainable, while achieving all the goals of the Council Meetings.
Read more: SSP Group PLC
To find your perfect language partner, take a look at the ATC member directory, and come and speak to us at our seminar: “The 30% Export Advantage: Language and Cultural Intelligence Win Business” at Going Global in November.