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In association with:

Department for International Trade UK Export Finance Exporting is Great Raconteur + The Times: Headline Sponsor for Going Global Live

Headline Sponsors

American Express: Headline Sponsor for Going Global Live

Show Sponsors

UK Export Finance UK Export Finance

16 & 17

NOV 2022


ExCeL London
Expandise Masterclass

Expandise Masterclass

Scalability vs. Localisation

Finding the balance between scalability and localisation is the favourite topic of our Speaker Nina Ann Walters, Managing Director of Expandise, so expect a lively discussion! What are the essentials needed for success in different markets? Is it true that localisation brings higher conversion rates? This masterclass will help you understand the importance of localisation without jeopardising scalability, as well as the pros and cons of varying levels of localisation.

Nina has launched companies into multiple countries across Europe and Asia, with active experience in over 50 markets. This masterclass is especially relevant for digital companies aiming for fast international roll-outs.

Which Market to Enter?

One of the hardest questions to answer when deciding to expand your business is deciding which market is right for you. This masterclass provides you with a framework to compare different markets and help you assess which key data points are most relevant for you. You will be guided through this tried-and-tested approach you can implement immediately.

This session will be run by Nina Ann Walters, Managing Director of Expandise. She has launched companies into multiple countries across Europe and Asia, with active experience in over 50 markets. While Nina’s focus is on digital firms, companies in all industries can benefit from this masterclass.

Tips & Tricks in eCommerce Expansion

eCommerce companies are born to go global. The internet has brought a wealth of opportunity and chance to be successful around the world. While the basics of eCommerce are easy to grasp, there are a lot of tips and tricks to help you succeed and avoid many of the common pitfalls and easy mistakes made even by experienced founders.

This session will be run by Nina Ann Walters, Managing Director of Expandise. She has managed eCommerce operations in over 15 markets and launched companies into multiple countries across Europe and Asia, with active experience in over 50 markets.

Managing Multi-Market Companies

Once your company starts to expand internationally, internal structures and processes need to change to manage the additional complexity – not to mention the additional staff! Whether you have a central location or lead a distributed team, this masterclass provides an overview of setting up your business for success in every market.

This session will be run by Nina Ann Walters, Managing Director of Expandise. She previously worked in senior management responsible for up to 13 markets, has launched companies into multiple countries across Europe and Asia, and has active experience in over 50 markets.

The Importance of Culture

Peter Drucker famously said that ‘culture eats strategy for breakfast.’ In this masterclass, we discuss the importance of internal and external culture on the success of an expansion. You will learn how to prepare your company internally for international growth and discover some common culture mistakes organisations make when expanding their businesses, as well as how to avoid them.

This session is run by Nina Ann Walters, Managing Director of Expandise. She has led countless culture workshops as part of her focus on people and culture – a guiding principle of her internationalisation approach. Nina has helped companies launch successfully into multiple countries across Europe and Asia.

Launching into New Markets

Growing your business into new markets is exciting and an important development for the organisation, making it important to get right. This high-level masterclass will help you structure your market launches for the best chance of success and expand in a sustainable way while still Getting Things Done. We will also share some best practices and things to watch out for when taking on a new market.

This session will be run by Nina Ann Walters, Managing Director of Expandise. She has launched companies into multiple countries across Europe and Asia, with active experience in over 50 markets.

Registration is not currently open, please check back closer to the show date.

dont miss

Schedule:


Wednesday


  • 11:00 - Scalability vs. Localisation
  • 12:00 - Which Market to enter?
  • 13:00 - Tips and Tricks in eCommerce Expansion
  • 14:00 - Managing Multi-market Organisations
  • 15:00 - The Importance of Culture
  • 16:00 - Launching into New Markets

Thursday


  • 11:00 - Scalability vs. Localisation
  • 12:00 - Which Market to enter?
  • 13:00 - Tips and Tricks in eCommerce Expansion
  • 14:00 - Managing Multi-market Organisations
  • 15:00 - The Importance of Culture
  • 16:00 - Launching into New Markets


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