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Finding Growth in New Markets With AI and Machine Learning

22 Nov 2023
Keynote Theatre 3

Today, businesses are transforming as they adapt to global supply chain slowdowns, economic uncertainty, and ad ecosystem changes; all while navigating the possibilities of today's technology. While challenges are presented, in many ways, there is more opportunity than ever for business growth.

In a challenging economic environment, generating demand through discovery is an existential advantage. For some businesses, this means expanding internationally to gain access to larger addressable markets, but there are a variety of barriers to reaching potential customers such as geography, logistics, language and many more.

Successful businesses are embracing AI and machine learning to grow across borders. This session helps you use this technology to unlock new market opportunities by growing online sales, devising localized creative strategies, and building frictionless journeys.

Ralph Aoun, Global Marketing Manager - Meta