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Avoiding Disaster in the Global Expansion Minefield

23 Nov 2023
Keynote Theatre 3

In the more than 25 years I have spent building brands in Europe, Africa and the Americas, I have learnt as much from the successes as I have from the failures of my and other companies’ actions when entering and / or scaling up in a market. This seminar is all about anticipating the blatantly obvious, as well as learning from what seemed like the unforeseeable….

Entering a new market can be more straight forward than you think, but can you make it stick? This seminar also touches on the key considerations of making a business or brand sustainable.

Greg Martin, Managing Director - Partner & Emerging Markets (Africa) - DIAGEO