What is the difference between them?

Transcreation features:

• The message is reshaped where needed to retain the emotion and sentiment of the source message.

• Cultural adequacy and nuances are taken into account.

• Multiple target language options with English back translations and rationale for adaptations are provided.

Translation features:

• Keeps the message closely aligned to the original, using natural, accurate language that fits the channel & audience.

• Ideal for campaigns when the original content works well across markets with minimal adjustments.

• One target language option with comments provided where necessary.

When should each be used?

Transcreation is used;

• in emotive, nuanced or colloquial creative copy.
• when you are trying to emit an emotive response from your audience.

Translation is used;

• in long copy, technical or straightforward literal content.
• when you are trying to provide instructional content or information exchange.

In both services we only use in-market native linguists to ensure linguistic and cultural accuracy.