Is Your Website Ready for AI Search?

Two years ago search was a list of ten blue links. Get to number one and you were golden. That world has gone. Search results now include AI Overviews, answers written by ChatGPT, Gemini and Perplexity, TikTok and YouTube results, featured snippets and Reddit threads. Businesses still optimising the way they did five years ago are losing visibility in the places their customers now look, and most of them cannot see it happening in their reporting.

In this seminar, award winning growth marketer Christopher Clowes breaks down what has actually changed, and what a business needs to do about it. It is a practical session, not a technical one. No jargon, and every point is tied back to commercial results rather than vanity metrics.

Objectives

By the end of the session you will understand how AI systems decide which websites to cite, why the fundamentals of SEO still decide whether you are in that pool at all, and what to change on your own site first.

Key themes

The search shift, and what is different in how Google and AI now rank and reference sites. The AI-ready framework, built on the principle that AI does not read your website, it reads what the web already says about you. Three practical fixes that make a site legible to AI systems, set against the foundations, site speed, structure and content quality, that people skip in favour of the shiny new thing. Why SEO has become a full content and brand strategy, with social engagement, mentions and real world traction now feeding authority. And real examples of what good and bad look like in practice.

Takeaways

A clear picture of where your visibility is exposed. A prioritised list of fixes you can brief in or do yourself. The ability to tell a genuine AI search opportunity from noise, so you stop paying for work that will not move anything. And a free AI-ready website audit, a one to one call where Christopher walks you through what is holding your site back and how to fix it.

Who it is for

Business owners and marketing managers who want to stay ahead of the AI curve, whether or not they have a technical background.