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The Transformation Kill Switch: Knowing When to Cut Your Losses and Pivot to Value

11 Nov 2026
Seminar Theatre 13
The biggest drain on enterprise growth is not a lack of innovation. Instead, it is the inability to pull the plug on failing technology strategies. Driven by a fear of losing sunk costs, organisations routinely burn millions on shelf-bound software and stalled implementations that generate zero commercial value.
In this high-energy fireside chat, we cut through the corporate noise to look at the cold, hard mechanics of digital maturity. Led by moderator Lucy Lynch, CoS at OMNIADIGITAL, this session brings together Matthew Small (CEO of OMNIADIGITAL) and Mark Stevens (CTO, C&A). Using the exact pragmatic transformation frameworks we are currently deploying in the trenches.
Speakers
Matt Small, CEO - OMNIADIGITAL
Lucy Lynch, Chief of Staff - OMNIADIGITAL.AI
Mark Stevens, Chief Digital & Technology Officer - C&A