Central Asia is rapidly re-emerging as a strategic crossroads between Europe and Asia, creating new opportunities for international trade, investment and market expansion. Yet entering the region successfully requires more than conventional market research. Understanding relationships, culture, institutional dynamics and how business is actually conducted on the ground can determine whether a market-entry strategy succeeds or fails.

This seminar explores the opportunities and realities of doing business across Uzbekistan, Kazakhstan, Kyrgyzstan and Tajikistan through the lens of business diplomacy and cross-cultural intelligence. Drawing on practical experience and an established network of entrepreneurs and decision-makers across the region, Mirshod Shakirov will examine how international companies can identify credible partners, build trust, navigate cultural differences and establish meaningful commercial relationships. The session will also explore Central Asia’s evolving role within the Modern Silk Road and why the region is becoming increasingly relevant to businesses looking beyond traditional international markets.

Attendees will leave with a clearer understanding of where opportunities are emerging, what makes Central Asian markets distinctive, the common mistakes international companies should avoid, and how business diplomacy, trusted networks and cross-cultural intelligence can provide a practical advantage when entering and growing in the region.