The lack of regulation in the energy TPI can cause brokers to compete on margin extraction rather than customer outcomes. The result is relationships that don't survive the first billing issue. Jamie O'Brien and Garry Beattie have both built and scaled large sales and customer operations in B2C utilities. Jamie took Shell Energy's broadband business from 9th to top of the table in 18 months by redesigning the entire customer experience. Garry has led high-performing sales teams across revenue cycle management, energy, and customer success, learning what drives retention and repeat business at scale. They've brought that experience to Betr Business, and they want to show you that B2C approaches actually translate to B2B energy partnerships. What fair pricing frameworks look like when you're selling to SMEs.