The seminar will talk to the following points:

1. "But everyone speaks English..." but do they understand well enough to buy from you?
2. Translation is not enough - the technical detail and terminology may be correct, but is the communication transparent enough for clients to pay up?
3. Where does language fit in the export customer journey?
4. What can the Al do to help?
5. Do our "Export Language Health Check" to gauge your readiness for international export