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How Can Translations Help Your Global Expansion Become a Success?

16 Nov 2022
Theatre 2

Expanding into new markets is an exciting but daunting process. Where do you begin? What should you
prioritise? How long will it take? The benefits of global expansion are virtually endless but the challenges can be
just as a big. You might have been told that the chances of becoming successful on an international scale are slim,
and that it is a difficult path.


These statements are correct, but there are methods to help you achieve these goals.
Translations is one of the first steps you should familiarise yourself with and take in your globalisation plans.
Across the globe, there are roughly 7,100 languages, but luckily only 23 of those languages account for half of the
population.


As a business, it is your duty to make sure that your brand and messages get perfectly understood by the people
of the countries you are expanding into. Taking into account the local culture and traditions.
Translation is more than just taking one word and directly translating it into another language.
There is localisation, a form of translation that takes into account the nuances of the language so it translates
language into something that makes sense to the native. It doesn't turn it into just an automated word that might
not quite capture the true intent.


An audience is at the core of every operation, whether you are a B2C or B2B company, you will always target
other people. Customers are more likely to purchase your goods/services if they can understand you.
Communication is not only one of the most important parts of everyday life but it is also essential for business.
This seminar explores the importance of language, communication, and what can make your globalisation efforts
more successful. We will go through a step-by-step guide for overseas expansion and which other factors play a
vital role.

Speakers
Ahmed Elnazir - Global Translations UK