Simon Smiley

Samarkand Global Limited

Simon Smiley is the COO and co-founder of Samarkand Global a business which sources and supplies European products to Chinese E-commerce platforms. Simon is responsible for all of Samarkand’s sourcing activities in the EMEA region and leads the buying team in identifying products and brands for China.

He is highly experienced in successfully bringing products from their home market to China. Prior to founding Samarkand Global Simon founded a specialist Facebook and digital marketing agency, he later exited this business to Gaming Realms plc. Simon served as the CMO for Gaming Realms planning and executing large media spends in the UK before leaving to establish Samarkand.

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European Challenger brands in the Chinese eCommerce market

Launching products into the Chinese market used to be costly and complicated. With the explosive growth of cross border eCommerce in China, supplying products from Europe direct to a Chinese consumer has never been easier. Forget everything you’ve heard about accessing the Chinese market. Join us to hear about the newest and easiest routes to selling your products to the 400 million Chinese consumers already buying online.