Where Now Consulting Ltd
Mark has a long and successful business career. After training as a Chartered Management Accountant he worked in a variety of Financial Director roles before developing into broader general management and leadership roles helping companies turnaround or improve business performance.
This experience led him into a Leadership role with a North American based global manufacturer, initially leading the UK market. His region was rapidly expanded to include the Nordics and Benelux through 5 operating companies and various export models. In 2012 he moved into an EMEA wide role leading the strategic development and management of sales channels into markets throughout Europe, Middle East and Africa.
Mark is now managing Director and co-founder of Where Now Consulting Ltd, a consulting practice that helps companies expand into new markets and market segments as well as improving the effectiveness and performance of sales teams and channels.
Bridging the culture gap when expanding overseas
Expanding overseas requires companies to overcome many barriers from language to trade credit. A key element, often overlooked, is the culture. With each overseas market added complexity increases as does the risk of failing to take account of the cultural impact, which can ultimately lead to failure or business underperformance. Mark will deliver a speech highlighting some of the pitfalls and how to avoid them.