DIT Exporting Champion - Stitch & Story
Jen Hoang is the co-founder and creative director of Stitch & Story, an online craft kits company that designs and manufactures beginner knitting and crochet kits.Before devoting herself fulltime to Stitch & Story, which she founded with close friend Jennifer Lam, Jen worked in user-experience design for tech startup companies. Combining both industry experience and passion for conveying strong brands, she has created a luxury brand that has modernised traditional crafts.Stitch & Story kits are stocked in high-end retail stores including Liberty London, Fenwick and Debenhams. The company started exporting to the US in 2017 and has since been featured in Oprah Magazine''s ‘The O List’. Jenny and Jen are currently the faces of the UK government’s ‘Exporting is GREAT’ campaign.
How DIT elevated a kitchen table startup from UK retailer to global exporter.
While British brands have a strong international profile, only 20% of UK SMEs currently export overseas. Jen Hoang will demonstrate that while there are plenty of perceived barriers to exporting, there is plenty of support available. The seminar will focus on the Department for International Trade’s ‘Exporting is GREAT’ campaign; Stitch & Story’s exporting journey and how two young, female entrepreneurs became the faces of a national campaign.