Ingrid Van der Zalm
Ingrid Van Der Zalm, Director of Digital Marketing & Communications, UPS Europe Region
Ingrid currently oversees digital marketing and communications responsibilities for UPS Europe with a particular focus on small and micro businesses (SMBs). Ingrid is responsible for public relations, customer communications, advertising, sponsorship as well as developing a digital go-to-market strategy and implementing a customer experience approach across the region. Ingrid is an avid supporter of empowering SMBs, minority and women-owned businesses to gain access to world markets.
Ingrid began her career with UPS in the UK in 2001 as Communications Manager. She has held various positions of increasing responsibility in Communications, Advertising and Direct Marketing. More recently, she has held varying senior Marketing positions developing industry-specific customer solutions, driving business growth and improving the customer experience. She has lived and worked in the UK, Germany, Switzerland and Belgium
Ingrid holds a Masters in French Business Studies from the University of Leiden in the Netherlands and a Master in Business Administration from the Ecole Superieure de Commerce (ESCP-EAP), Paris, France
Exporting for Growth
We know the barriers to exporting can be challenging and confusing for small businesses. However, the rewards can be significant if it is done right. In this session, we’ll debunk common exporting myths and help you build the confidence and competence you need to realise your exporting potential. We’ll equip you with the insights, tools and resources you need to take your business global.