Ian Gowers MIEx

The Institute of Export & International Trade

Ian Gowers is Customs Learning Manager at the Institute of Export & International Trade. Ian has gained experience in varied industries throughout his career, but more recently working with and in an EPC (Engineering, Procurement and Construction) company - involved in the Oil and Gas, Nuclear and construction sector. Ian also has experience in reviewing activity from the perspective of trade in goods and services across the range of trade, compliance, people and commercial issues.

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How to Sell in a Global Market

In this seminar, Ian will cover the basic aspects of international marketing and how to develop sales to new export markets. Hear how to approach a market and what needs to be considered as part of the export plan. Ian will also cover key considerations including the costs of getting products to market and also how to find customers and business partners.

Ian Gowers MIEx will be speaking in the following theatres:

Keynote Theatre 3 - Wednesday 11.45 - 12.15: How to Sell in a Global Market