Gabriele Carboni

Weevo S.r.l.

Gabriele Carboni is co-founder of Weevo S.r.l., an Italian web agency specializing in the international market approach through Social Media. He is engaged in Marketing, Communication and Sales, is a Digital Strategic Planner, journalist and Communications Designer.

He has worked as a lecturer for 24Ore Business School, Ninja Academy, Warrantraining and several Italian universities.

He is co-publisher and columist of Il Giornale delle PMI, the Italian online magazine dedicated to small and medium-sized businesses. He is also the author of "Strategie web per i mercati esteri" (Digital Strategies for International Markets), Hoepli 2016.

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Social Media strategies to approach international markets

The workshop will address the analysis of the actual support that can be obtained through the use of web channels for the purposes of the internationalization process. Using a Case Study, it will be presented a general overview of the best Web Marketing strategies for approaching or consolidating activities on foreign markets.