Dr. Zahy Ramadan

InterTrends

Dr. Zahy Ramadan is the co-founder of InterTrends Consulting which is part of the Proven Arabia Group. He also teaches Marketing in the school of Business at the Lebanese American University. Dr. Ramadan holds a Doctor of Business Administration (DBA) from the University of Manchester and is also a Chartered Marketer (Chartered Institute of Marketing), bringing along 18 years of work experience covering the Near-East, Arabian Peninsula, and Asia-Pacific markets across several industries, namely FMCG (food and non-food), Luxury Goods and Consumer Electronics.

He conducted several workshops in Asia-Pacific (namely China and South Korea) on shopper marketing, in-store retail fundamentals, and sku-mix strategy, as well as managed P&G''s biggest category in the Arabian Peninsula. He acted as a Category Strategist and Retail Insights Developer for blue chip companies and has published several research papers on consumer-brand relationship and the use of digital tools affecting shoppers’ decision making process.

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Winning With The Omni-Channel Consumer

The seminar provides its audience with the latest world-class knowledge of major frameworks and research findings pertaining to shopper marketing as well as its integration with the digital world to serve the Omni-Channel shopper. The goal is to ultimately showcase how businesses can take advantage of such trending and crucial experiential tools to increase market share and brand penetration.