Craig Reed leads the development and growth of Avalara’s cross-border and global trade business. Craig came to Avalara
through the acquisition of his company, TradeStream Technologies, where he was founder and CEO. Throughout his highly
successful career, Craig has been instrumental, at the highest levels, in creating and implementing the technologies which
support the growth of cross-border e-commerce. He holds a Bachelor of Commerce degree with Distinction from the
Haskayne School of Business at the University of Calgary.