Going Global Live: Post Show Review

On the 16 & 17 November 2017, London’s Olympia played host to Going Global Live; Europe’s number one event geared towards UK-based companies looking to sell their products or services internationally. It’s co-located with The Foreign Direct Investment Expo which is for companies who need to find the best location to relocate their business (or part of their business).

Record Breaking Attendance

Going Global Live welcomed a staggering 3,545 visitors - the show’s highest EVER recorded attendance -  through the doors, over two frenetic days. Attendees were queuing around the block to get in on Thursday morning and remained busy across both days of the event. 

It wasn’t just the quantity of our visitors that was impressive. Among our attendees were heads of E-Commerce, heads of international sales, export managers and international trade advisors, as well as representatives from international enterprises such as Marks & Spencer, Financial Times, London Stock Exchange and Uber. Our visitors were only a part of what made November’s instalment of this event our most successful showcase to date.

Both shows address the needs of companies who are starting to export for the first time, entering new markets, or setting up overseas operations. Visitors needed help with many issues, ranging from advice on the right market entry strategy through to getting products from A to B, and everything in between – tax advice, how to make sure they are paid on time, and more.

To answer these worries, the Going Global Live team managed to acquire a world-class lineup of over 60 suppliers, including BFC Bank Ltd. They are one of UK’s leading challenger banks helping SMEs and Payment Service Providers (PSPs) trade internationally. At the show they exhibited a plethora of their company’s most in-demand services, such as their international payment solutions, multi-currency accounts and wholesale currency services. 

Also exhibiting at the show were Maupard Fiduciaire, which are an international business advisory and accounting firm that manages the growth of startups and small-sized business in one of Europe’s strongest economies, France. Whilst at the show they provided our visitors with a showcase of their tax and accountancy services development advice and business support.

To complement the conversations taking place on the trade show floor, visitors were also able to take advantage of the 80 seminars presented by some of the world’s leading experts in international trade.

Quick Summary

Across both days, knowledge and inspiration was passed on by decision-makers and thought-leaders including founder of Young American Expat Richie Santosdiaz. Attendees who were lucky enough to secure themselves a seat - or even a place to stand - were given sought-after tips on how to do business with the world’s largest economy, the USA. 

Gonçalo de Vasconcelos - who has been considered one of the top 40 most influential people in fintech in Europe - was another standout speaker at the show. The fact that there were no seats left didn’t deter visitors away; many attendees resorted to standing outside his theatre in order to get a glimpse of the CEO and co-founder of SyndicateRoom’s  game-changing seminar. All our visitors left with a clearer understanding of how British companies can expand into Europe pre and post-Brexit.

Ready for May 2018

Simon Chicken, Event Director, commented: “The number of attendees recorded across the two days exceeded our high expectations and really sets a precedent for Going Global events in the future.”

If you're interested in reading our official post-show report containing the breakdown of our exhibitors, visitors and key decision makers which attended the event alongside with other exclusive information, please visit the exhibit page here and download it for free.

The next event takes place at ExCeL, London on May 16th & 17th 2018

Contact: Simon Chicken – simon.chicken@prysmgroup.co.uk

Tel: +44 (0)117 929 6091