Focus on International E-commerce
E-commerce stands as being both the major force behind the creation and exponential growth of history's largest marketplace, and the glue that holds that web-based marketplace together. Embracing the web and its impact on commerce comes global reach - from the moment a company launches online and begins to sell their products, they're already a performer on the international stage. That business is now introduced to multiple countries, continents, and cultures, and a new world of potential custom.
Research suggests e-commerce is set to boom across Europe and North America in 2015. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%. The study, from digital offer marketplace RetailMeNot and conducted by the Centre for Retail Research, also reveals total online sales are set to reach £52.25 billion, vs £44.97 billion in 2014.
With the impact on e-commerce from mobile internet and tablet shopping, now is the time to enter the e-commerce market. Strong growth online is compensating for falling in-store sales, and 2015 will see a further increase in the number of retailers embracing technology in order to attract consumers.
Learn of the key issues to address when entering the world of e-commerce and find your way into this burgeoning area of the retail industry.